:root {
    --page: #f4f0eb;
    --surface: #faf8f5;
    --surface-strong: #ffffff;
    --ink: #453b38;
    --ink-soft: #6f625e;
    --accent: #a67c75;
    --accent-dark: #7f5751;
    --accent-light: #d8c4c1;
    --line: rgba(69, 59, 56, 0.16);
    --white: #ffffff;
    --font-display: 'Cormorant Garamond', Georgia, serif;
    --font-body: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
    --shell: 1200px;
    --ease: 220ms ease;
}

*,
*::before,
*::after {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    color: var(--ink);
    background: var(--page);
    font-family: var(--font-body);
    -webkit-font-smoothing: antialiased;
}

body::before {
    content: '';
    position: fixed;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background-image: linear-gradient(rgba(69, 59, 56, 0.032) 1px, transparent 1px), linear-gradient(90deg, rgba(69, 59, 56, 0.032) 1px, transparent 1px);
    background-size: 80px 80px;
    mask-image: linear-gradient(to bottom, black, transparent 68%);
}

a {
    color: inherit;
    text-decoration: none;
}

img {
    display: block;
    max-width: 100%;
}

a:focus-visible {
    outline: 2px solid var(--accent-dark);
    outline-offset: 4px;
}

.shell {
    width: min(calc(100% - 48px), var(--shell));
    margin-inline: auto;
}

.skip-link {
    position: fixed;
    top: 12px;
    left: 12px;
    z-index: 200;
    padding: 10px 16px;
    color: var(--white);
    background: var(--ink);
    border-radius: 999px;
    transform: translateY(-160%);
    transition: transform var(--ease);
}

.skip-link:focus {
    transform: translateY(0);
}

.eyebrow {
    margin: 0 0 22px;
    color: var(--accent-dark);
    font-size: 0.68rem;
    font-weight: 600;
    letter-spacing: 0.18em;
    text-transform: uppercase;
}

.button {
    min-height: 52px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 12px;
    padding: 0 22px;
    color: var(--white);
    background: var(--ink);
    border: 1px solid var(--ink);
    border-radius: 999px;
    font-size: 0.76rem;
    font-weight: 600;
    letter-spacing: 0.035em;
    transition: color var(--ease), background-color var(--ease), border-color var(--ease), transform var(--ease);
}

.button:hover {
    background: var(--accent-dark);
    border-color: var(--accent-dark);
    transform: translateY(-2px);
}

.button--small {
    min-height: 44px;
    padding-inline: 18px;
    color: var(--ink);
    background: transparent;
    border-color: var(--line);
    font-size: 0.72rem;
}

.button--small:hover {
    color: var(--white);
    background: var(--ink);
    border-color: var(--ink);
}

.button--light {
    color: var(--ink);
    background: var(--white);
    border-color: var(--white);
}

.button--light:hover {
    color: var(--white);
    background: var(--accent);
    border-color: var(--accent);
}

.text-link {
    min-height: 44px;
    display: inline-flex;
    align-items: center;
    gap: 10px;
    border-bottom: 1px solid var(--line);
    font-size: 0.78rem;
    font-weight: 600;
    letter-spacing: 0.04em;
    transition: gap var(--ease), border-color var(--ease);
}

.text-link:hover {
    gap: 15px;
    border-color: var(--ink);
}

.site-header {
    position: absolute;
    inset: 0 0 auto;
    z-index: 10;
    border-bottom: 1px solid var(--line);
}

.header__inner {
    min-height: 88px;
    display: flex;
    align-items: center;
    gap: 42px;
}

.brand {
    display: inline-flex;
    flex: none;
}

.brand img {
    width: 88px;
    height: auto;
}

.header__nav {
    display: flex;
    align-items: center;
    gap: 28px;
    margin-left: auto;
    font-size: 0.74rem;
    font-weight: 600;
    letter-spacing: 0.035em;
}

.header__nav a {
    transition: color var(--ease);
}

.header__nav a:hover {
    color: var(--accent-dark);
}

.sales-hero {
    min-height: 820px;
    display: flex;
    align-items: center;
    padding: 160px 0 96px;
    border-bottom: 1px solid var(--line);
}

.sales-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.35fr) minmax(340px, 0.65fr);
    align-items: center;
    gap: clamp(54px, 7vw, 104px);
}

.sales-hero__content {
    max-width: 790px;
}

.sales-hero h1 {
    max-width: 780px;
    margin: 0;
    font-family: var(--font-display);
    font-size: clamp(4.2rem, 7.35vw, 7rem);
    font-weight: 500;
    line-height: 0.88;
    letter-spacing: -0.047em;
    text-wrap: balance;
}

.sales-hero h1 em,
.section-heading h2 em,
.procedures h2 em,
.final-cta h2 em {
    color: var(--accent);
    font-weight: 400;
}

.sales-hero__copy {
    max-width: 680px;
    margin: 34px 0 0;
    color: var(--ink-soft);
    font-size: 1rem;
    line-height: 1.75;
}

.sales-hero__actions {
    display: flex;
    align-items: center;
    gap: 24px;
    margin-top: 30px;
}

.channel-list {
    display: flex;
    align-items: center;
    gap: 0;
    margin: 44px 0 0;
    padding: 0;
    color: var(--ink-soft);
    list-style: none;
    font-size: 0.68rem;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.channel-list li {
    display: inline-flex;
    align-items: center;
}

.channel-list li:not(:last-child)::after {
    content: '';
    width: 28px;
    height: 1px;
    margin-inline: 13px;
    background: var(--accent-light);
}

.journey-card {
    position: relative;
    overflow: hidden;
    padding: 26px;
    background: rgba(250, 248, 245, 0.9);
    border: 1px solid var(--line);
    border-radius: 24px;
    box-shadow: 0 28px 80px rgba(69, 59, 56, 0.11);
}

.journey-card::before {
    content: '';
    position: absolute;
    width: 180px;
    height: 180px;
    right: -80px;
    top: -88px;
    background: var(--accent-light);
    border-radius: 50%;
    opacity: 0.6;
}

.journey-card__top {
    position: relative;
    display: flex;
    justify-content: space-between;
    gap: 16px;
    padding-bottom: 20px;
    border-bottom: 1px solid var(--line);
}

.journey-card__top p,
.journey-card__top span {
    margin: 0;
    font-size: 0.66rem;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.journey-card__top span {
    color: var(--accent-dark);
}

.journey-list {
    position: relative;
    margin: 0;
    padding: 8px 0 0;
    list-style: none;
}

.journey-list li {
    position: relative;
    display: grid;
    grid-template-columns: 42px 1fr;
    align-items: center;
    gap: 15px;
    padding: 22px 0;
}

.journey-list li:not(:last-child) {
    border-bottom: 1px solid var(--line);
}

.journey-list__number {
    width: 42px;
    height: 42px;
    display: grid;
    place-items: center;
    color: var(--accent-dark);
    background: var(--page);
    border: 1px solid var(--line);
    border-radius: 50%;
    font-family: var(--font-display);
    font-size: 1rem;
    font-weight: 600;
}

.journey-list strong,
.journey-list small {
    display: block;
}

.journey-list strong {
    margin-bottom: 5px;
    font-family: var(--font-display);
    font-size: 1.4rem;
    font-weight: 600;
}

.journey-list small {
    color: var(--ink-soft);
    font-size: 0.72rem;
    line-height: 1.5;
}

.journey-card__result {
    margin-top: 10px;
    padding: 20px;
    color: var(--white);
    background: var(--ink);
    border-radius: 15px;
}

.journey-card__result span,
.journey-card__result strong {
    display: block;
}

.journey-card__result span {
    margin-bottom: 8px;
    color: var(--accent-light);
    font-size: 0.62rem;
    font-weight: 600;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.journey-card__result strong {
    font-family: var(--font-display);
    font-size: 1.3rem;
    font-weight: 500;
}

.experience {
    padding: 116px 0 104px;
}

.section-heading {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(280px, 420px);
    align-items: end;
    gap: 56px;
    margin-bottom: 44px;
}

.section-heading--wide {
    grid-template-columns: minmax(0, 1.4fr) minmax(280px, 0.6fr);
    margin-bottom: 54px;
}

.section-heading h2,
.procedures h2,
.final-cta h2 {
    margin: 0;
    font-family: var(--font-display);
    font-size: clamp(3.1rem, 5vw, 5.1rem);
    font-weight: 500;
    line-height: 0.94;
    letter-spacing: -0.042em;
    text-wrap: balance;
}

.section-heading > p {
    margin: 0 0 4px;
    color: var(--ink-soft);
    font-size: 0.92rem;
    line-height: 1.75;
}

.experience-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
}

.experience-card {
    min-height: 430px;
    display: flex;
    flex-direction: column;
    padding: 30px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 20px;
}

.experience-card--accent {
    color: var(--white);
    background: var(--ink);
}

.experience-card__head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding-bottom: 26px;
    border-bottom: 1px solid var(--line);
}

.experience-card--accent .experience-card__head {
    border-color: rgba(255, 255, 255, 0.17);
}

.experience-card__head span {
    color: var(--accent);
    font-family: var(--font-display);
    font-size: 2.2rem;
    line-height: 1;
}

.experience-card--accent .experience-card__head span {
    color: var(--accent-light);
}

.experience-card__head p {
    margin: 0;
    color: var(--ink-soft);
    font-size: 0.62rem;
    font-weight: 600;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.experience-card--accent .experience-card__head p {
    color: rgba(255, 255, 255, 0.58);
}

.experience-card h3 {
    margin: 28px 0 16px;
    font-family: var(--font-display);
    font-size: 2.25rem;
    font-weight: 500;
    line-height: 1;
}

.experience-card > p {
    margin: 0;
    color: var(--ink-soft);
    font-size: 0.85rem;
    line-height: 1.72;
}

.experience-card--accent > p {
    color: rgba(255, 255, 255, 0.66);
}

.experience-card ul {
    display: grid;
    gap: 11px;
    margin: auto 0 0;
    padding: 28px 0 0;
    list-style: none;
}

.experience-card li {
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 0.72rem;
    font-weight: 500;
}

.experience-card li::before {
    content: '';
    width: 6px;
    height: 6px;
    flex: none;
    background: var(--accent);
    border-radius: 50%;
}

.experience-card--accent li::before {
    background: var(--accent-light);
}

.conversion-path {
    display: grid;
    grid-template-columns: auto 1fr auto 1fr auto 1fr auto;
    align-items: center;
    gap: 18px;
    margin-top: 48px;
    padding: 24px 28px;
    background: rgba(250, 248, 245, 0.62);
    border: 1px solid var(--line);
    border-radius: 999px;
    color: var(--ink-soft);
    font-size: 0.68rem;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
}

.conversion-path i {
    width: 100%;
    height: 1px;
    background: var(--accent-light);
}

.conversion-path strong {
    color: var(--accent-dark);
}

.procedures {
    padding: 112px 0;
    color: var(--white);
    background: var(--ink);
}

.procedures__grid {
    display: grid;
    grid-template-columns: minmax(0, 0.9fr) minmax(420px, 1.1fr);
    align-items: center;
    gap: clamp(64px, 9vw, 128px);
}

.procedures .eyebrow {
    color: var(--accent-light);
}

.procedures h2 {
    font-size: clamp(3.2rem, 5.5vw, 5.6rem);
}

.procedures__content > p:not(.eyebrow):not(.procedures__note) {
    max-width: 620px;
    margin: 30px 0 0;
    color: rgba(255, 255, 255, 0.68);
    font-size: 0.92rem;
    line-height: 1.75;
}

.procedures__note {
    max-width: 480px;
    margin: 26px 0 0;
    padding-top: 20px;
    color: rgba(255, 255, 255, 0.46);
    border-top: 1px solid rgba(255, 255, 255, 0.14);
    font-size: 0.68rem;
    line-height: 1.6;
}

.procedure-links {
    border-top: 1px solid rgba(255, 255, 255, 0.18);
}

.procedure-links a {
    min-height: 132px;
    display: grid;
    grid-template-columns: 44px 1fr 46px;
    align-items: center;
    gap: 22px;
    padding: 22px 10px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.18);
    transition: padding-left var(--ease), background-color var(--ease);
}

.procedure-links a:hover {
    padding-left: 22px;
    background: rgba(255, 255, 255, 0.035);
}

.procedure-links > a > span {
    color: var(--accent-light);
    font-family: var(--font-display);
    font-size: 1.3rem;
}

.procedure-links strong,
.procedure-links small {
    display: block;
}

.procedure-links strong {
    margin-bottom: 6px;
    font-family: var(--font-display);
    font-size: clamp(1.8rem, 3vw, 2.6rem);
    font-weight: 500;
}

.procedure-links small {
    color: rgba(255, 255, 255, 0.52);
    font-size: 0.7rem;
}

.procedure-links b {
    width: 42px;
    height: 42px;
    display: grid;
    place-items: center;
    border: 1px solid rgba(255, 255, 255, 0.2);
    border-radius: 50%;
    font-size: 1rem;
    font-weight: 400;
    transition: color var(--ease), background-color var(--ease), transform var(--ease);
}

.procedure-links a:hover b {
    color: var(--ink);
    background: var(--white);
    transform: rotate(6deg);
}

.templates {
    padding: 116px 0 120px;
    background: var(--surface);
}

.template-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
}

.template-card {
    overflow: hidden;
    background: var(--surface-strong);
    border: 1px solid var(--line);
    border-radius: 22px;
    box-shadow: 0 18px 52px rgba(69, 59, 56, 0.06);
    transition: transform var(--ease), box-shadow var(--ease), border-color var(--ease);
}

.template-card:hover {
    transform: translateY(-4px);
    border-color: rgba(158, 115, 108, 0.55);
    box-shadow: 0 25px 66px rgba(69, 59, 56, 0.12);
}

.template-card--natural {
    background: #f3f0ed;
}

.template-card__media {
    position: relative;
    aspect-ratio: 16 / 10;
    margin: 0;
    overflow: hidden;
    background: #ddd4cb;
}

.template-card__media img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center;
    transition: transform 500ms ease;
}

.template-card--natural .template-card__media img {
    object-position: 58% center;
}

.template-card:hover .template-card__media img {
    transform: scale(1.018);
}

.template-card__status {
    position: absolute;
    top: 18px;
    left: 18px;
    z-index: 1;
    padding: 8px 12px;
    color: var(--ink);
    background: rgba(250, 248, 245, 0.9);
    border: 1px solid rgba(255, 255, 255, 0.58);
    border-radius: 999px;
    backdrop-filter: blur(12px);
    font-size: 0.62rem;
    font-weight: 600;
    letter-spacing: 0.09em;
    text-transform: uppercase;
}

.template-card__content {
    min-height: 280px;
    display: flex;
    flex-direction: column;
    padding: 30px;
    border-top: 1px solid var(--line);
}

.template-card__label {
    margin: 0;
    color: var(--accent-dark);
    font-size: 0.65rem;
    font-weight: 600;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.template-card h3 {
    margin: 14px 0 12px;
    font-family: var(--font-display);
    font-size: clamp(2.4rem, 3.6vw, 3.45rem);
    font-weight: 500;
    line-height: 0.95;
    letter-spacing: -0.035em;
}

.template-card__description {
    max-width: 470px;
    margin: 0;
    color: var(--ink-soft);
    font-size: 0.82rem;
    line-height: 1.68;
}

.template-card__footer {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 18px;
    margin-top: auto;
    padding-top: 26px;
    font-size: 0.74rem;
    font-weight: 600;
    letter-spacing: 0.035em;
}

.template-card__arrow {
    width: 44px;
    height: 44px;
    display: grid;
    place-items: center;
    flex: none;
    color: var(--white);
    background: var(--accent);
    border-radius: 50%;
    font-size: 1rem;
    transition: background-color var(--ease), transform var(--ease);
}

.template-card:hover .template-card__arrow {
    background: var(--accent-dark);
    transform: rotate(6deg);
}

.collection-note {
    display: flex;
    align-items: center;
    gap: 14px;
    margin: 28px 0 0;
    color: var(--ink-soft);
    font-size: 0.74rem;
}

.collection-note span {
    color: var(--accent-dark);
    font-weight: 600;
    letter-spacing: 0.1em;
}

.final-cta {
    padding: 98px 0;
    color: var(--white);
    background: var(--accent-dark);
}

.final-cta__inner {
    display: grid;
    grid-template-columns: minmax(0, 1.35fr) minmax(300px, 0.65fr);
    align-items: end;
    gap: clamp(60px, 9vw, 130px);
}

.final-cta .eyebrow {
    color: var(--accent-light);
}

.final-cta h2 {
    max-width: 760px;
    font-size: clamp(3.3rem, 5.6vw, 5.8rem);
}

.final-cta h2 em {
    color: var(--white);
}

.final-cta__action p {
    margin: 0 0 24px;
    color: rgba(255, 255, 255, 0.7);
    font-size: 0.86rem;
    line-height: 1.7;
}

.site-footer {
    color: var(--white);
    background: var(--ink);
    border-top: 1px solid rgba(255, 255, 255, 0.12);
}

.footer__inner {
    min-height: 150px;
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    align-items: center;
    gap: 30px;
    color: rgba(255, 255, 255, 0.55);
    font-size: 0.7rem;
}

.footer__inner img {
    width: 82px;
    height: auto;
    filter: brightness(0) invert(1);
}

.footer__inner p {
    margin: 0;
    text-align: center;
}

.footer__inner > span {
    text-align: right;
}

@media (max-width: 1020px) {
    .header__nav {
        gap: 18px;
    }

    .sales-hero {
        min-height: 0;
    }

    .sales-hero__grid,
    .procedures__grid,
    .final-cta__inner {
        grid-template-columns: 1fr;
    }

    .sales-hero__grid {
        gap: 64px;
    }

    .journey-card {
        max-width: 650px;
    }

    .experience-grid {
        grid-template-columns: 1fr;
    }

    .experience-card {
        min-height: 0;
    }

    .experience-card ul {
        margin-top: 30px;
    }

    .procedures__grid {
        gap: 60px;
    }

    .procedure-links {
        max-width: 760px;
    }

    .final-cta__action {
        max-width: 520px;
    }
}

@media (max-width: 780px) {
    .header__nav {
        display: none;
    }

    .header__inner .button {
        margin-left: auto;
    }

    .section-heading,
    .section-heading--wide {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .section-heading > p {
        max-width: 580px;
    }

    .template-grid {
        grid-template-columns: 1fr;
    }

    .conversion-path {
        grid-template-columns: 1fr;
        justify-items: start;
        border-radius: 20px;
    }

    .conversion-path i {
        width: 1px;
        height: 18px;
        margin-left: 6px;
    }
}

@media (max-width: 640px) {
    .shell {
        width: min(calc(100% - 32px), var(--shell));
    }

    .header__inner {
        min-height: 76px;
        gap: 16px;
    }

    .brand img {
        width: 76px;
    }

    .button--small {
        min-height: 42px;
        padding-inline: 13px;
        font-size: 0.67rem;
    }

    .sales-hero {
        padding: 126px 0 72px;
    }

    .sales-hero h1 {
        font-size: clamp(3.5rem, 16.8vw, 5rem);
        line-height: 0.9;
    }

    .sales-hero__copy {
        margin-top: 26px;
        font-size: 0.9rem;
    }

    .sales-hero__actions {
        align-items: flex-start;
        flex-direction: column;
        gap: 14px;
    }

    .channel-list {
        flex-wrap: wrap;
        row-gap: 12px;
        margin-top: 36px;
    }

    .channel-list li:not(:last-child)::after {
        width: 16px;
        margin-inline: 8px;
    }

    .journey-card {
        padding: 20px;
        border-radius: 19px;
    }

    .journey-list li {
        padding-block: 18px;
    }

    .experience,
    .templates {
        padding: 82px 0;
    }

    .section-heading,
    .section-heading--wide {
        margin-bottom: 34px;
    }

    .section-heading h2,
    .procedures h2,
    .final-cta h2 {
        font-size: clamp(3rem, 14vw, 4.4rem);
    }

    .experience-card {
        padding: 24px;
        border-radius: 17px;
    }

    .conversion-path {
        margin-top: 30px;
        padding: 24px;
    }

    .procedures {
        padding: 82px 0;
    }

    .procedure-links a {
        min-height: 112px;
        grid-template-columns: 30px 1fr 40px;
        gap: 14px;
        padding-inline: 0;
    }

    .procedure-links a:hover {
        padding-left: 8px;
    }

    .procedure-links strong {
        font-size: 1.65rem;
    }

    .template-card {
        border-radius: 17px;
    }

    .template-card__content {
        min-height: 260px;
        padding: 26px 24px 24px;
    }

    .template-card h3 {
        font-size: 2.7rem;
    }

    .final-cta {
        padding: 80px 0;
    }

    .final-cta__inner {
        gap: 44px;
    }

    .final-cta__action .button {
        width: 100%;
        padding-inline: 16px;
    }

    .footer__inner {
        min-height: 210px;
        grid-template-columns: 1fr;
        justify-items: start;
        gap: 14px;
        padding: 36px 0;
    }

    .footer__inner p,
    .footer__inner > span {
        text-align: left;
    }
}

@media (prefers-reduced-motion: reduce) {
    html {
        scroll-behavior: auto;
    }

    *,
    *::before,
    *::after {
        animation-duration: 0.01ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: 0.01ms !important;
    }
}